Vividata

Vividata: Print readership is still dominant

Vividata recently released their latest study featuring a full year of data from 2015. Print readership is still dominant...

Free webinar: Community newspapers drive results

This May, Newspapers Canada is launching new research showcasing engagement with community newspapers and their role in the automotive...

Boomers are dedicated newspaper readers across all platforms

Nine in ten (88%) Boomers (Canadians aged 45-64) read newspaper content in print, on their desktop/laptop computer, on their...
Vividata

Newspapers dominate as a media source for Local Community Information

Three quarters (75%) of Canadians rely on newspapers (daily or community) combined, although community newspapers are the primary source of local...

Newspapers Canada continues to launch new industry research

This spring, Newspapers Canada is releasing a series of exciting new research materials on the Canadian newspaper industry. An updated...
Vividata

Vividata releases first full-year study of Canadian consumers

Eight out of 10 Canadians are reading newspapers each week according to the first full-year study released by Vividata....

PwC study highlights changing consumer trends

Value continues to be an important driver for Canadian shoppers according to a new consumer behavior survey released by...

Automotive data for March 2016 from DesRosiers

Growth in light truck sales continues to fuel automotive sales according to new data from DesRosiers Automotive Consultants. DesRosiers’...

Nine of ten Canadians read newspapers

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent study,...
Vividata

New Vividata data to be released next week

On April 14, Vividata will release the results of its first full year of 2015 fieldwork. NADbank and PMB merged...