Vividata: Print readership is still dominant
Vividata recently released their latest study featuring a full year of data from 2015. Print readership is still dominant...
Free webinar: Community newspapers drive results
This May, Newspapers Canada is launching new research showcasing engagement with community newspapers and their role in the automotive...
Boomers are dedicated newspaper readers across all platforms
Nine in ten (88%) Boomers (Canadians aged 45-64) read newspaper content in print, on their desktop/laptop computer, on their...
Newspapers dominate as a media source for Local Community Information
Three quarters (75%) of Canadians rely on newspapers (daily or community) combined, although community newspapers are the primary source of local...
Newspapers Canada continues to launch new industry research
This spring, Newspapers Canada is releasing a series of exciting new research materials on the Canadian newspaper industry.
An updated...
Vividata releases first full-year study of Canadian consumers
Eight out of 10 Canadians are reading newspapers each week according to the first full-year study released by Vividata....
PwC study highlights changing consumer trends
Value continues to be an important driver for Canadian shoppers according to a new consumer behavior survey released by...
Automotive data for March 2016 from DesRosiers
Growth in light truck sales continues to fuel automotive sales according to new data from DesRosiers Automotive Consultants. DesRosiers’...
Nine of ten Canadians read newspapers
Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent study,...
New Vividata data to be released next week
On April 14, Vividata will release the results of its first full year of 2015 fieldwork. NADbank and PMB merged...