Newspapers played an important role in examining anti-terror legislation

Canada’s three major daily newspapers played an important role in scrutinizing the government’s anti-terror legislation according to new research...

Young Adults are reading newspapers

Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers.  Newspapers reached 56% of...

Automotive research planned for 2016

Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry –...
Vividata

Newspapers influential in Financial category

Vividata collects a wealth of information on the financial industry and newspapers including ownership of various financial products, media...

Community Newspapers are a billion dollar industry

Total 2014 advertising revenue for community newspapers in Canada was $968 million.  Community newspapers also reported an additional $90...
Vividata

Newspapers are top traditional media source to influence purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to...

Mobile decisions influenced by newspapers

Research from the most recent Vividata study shows that newspapers are a top source of information for choosing wireless...

81% of Canadians are reading newspapers

The latest research from Vividata confirms that more than eight out of ten Canadians report reading a newspaper in...

Vividata releases Local Market Newspaper Study

Vividata has released updated readership data for 35 daily newspapers in 30 markets in its Q2 2015 Local Market...

Statistics Canada report: Black Friday impact on retail sales

Statistics Canada has released a report on the effects of Black Friday on total retail spending (2006, 2011, 2014)...