Mobile decisions influenced by newspapers

Research from the most recent Vividata study shows that newspapers are a top source of information for choosing wireless services compared to other traditional media. Newspapers paired with other media are also a winning combination. When combined with flyers and inserts, 30% of adults rely on these print media to help them make wireless purchase decisions. Almost half of adults rely on non-media websites for wireless information and 81% of them are also newspaper readers.

Source: Vividata