Vividata

Profile: Canada Vacation Travellers

Research from a recent Vividata study provides a profile of adults who travel within Canada. More than half of Canadian...

Automotive industry continues to report strong sales

January 2016 stats are now available from DesRosiers Automotive Consultants. The report highlights a 9.6% increase in light vehicle...
Vividata

Canadian vacation travellers read newspapers in print and digital

This year could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by...
Vividata

Vividata captures multi-platform data for Canadian newspapers and magazines

In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank –...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone...

Reaching young adults with newspapers

Research from Newspapers Canada and Vividata’s new cross-platform study confirm that Canadians are reading newspapers more than ever, including...

Newspapers are top traditional media source to influence automotive purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households that expect to...

Automotive: 2015 a record year for new vehicle sales

According to automotive industry expert Dennis DesRosiers, 2015 was another record-setting year in terms of new vehicle sales. Furthermore,...

Newspapers played an important role in examining anti-terror legislation

Canada’s three major daily newspapers played an important role in scrutinizing the government’s anti-terror legislation according to new research...

Young Adults are reading newspapers

Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers.  Newspapers reached 56% of...