Now is the time to continue brand building: research

Advertising in tough economic times and slowdowns may seem counter intuitive, but those that pull their advertising in the...

Infographic: Newspapers – Did you know?

More Canadians read an online newspaper in Canada each week than there are people in all of Denmark! This,...

GDP up marginally in August but retail sales growth slowing

The August 2015 data from StatCan indicates that real gross domestic product (GDP) increased marginally (0.1%) following increases in...

Research shows how readers access newspaper content

According to Vividata’s Fall 2019 study, Boomers are more likely to access digital newspaper content directly, while Millennials navigate...

Two-thirds trust Traditional Media for news and information, new research shows

Trust continues to be an essential measure for success and the latest Edelman Trust Barometer results reinforce this.  Trusted companies have...

Audience attitude survey identifies most trust news brands: Vividata research

In a recent INMA blog post, we find that Vividata research provides an opportunity to segment and examine newspaper...

CCAB releases circulation data for over 200 community newspapers

The Canadian Circulations Audit Board (CCAB), the Canadian division of BPA Worldwide, has released a Community Newspaper TRAC (Trend...

Newspapers Canada releases Q3 revenue data for daily newspapers

Daily newspaper revenues showed signs of improvement in the third quarter according to the latest data released by Newspapers...

UK digital news audiences are migrating from online to mobile

A growing number of British news consumers are shifting their viewing habit to mobile devices according to the latest...

Newspapers and the Environment: What You Need to Know

Are newspapers environmentally friendly? Canadian consumers, advertisers and advertising agencies are seeking assurances that the paper products they are...