Diving Into The Sales Techniques Behind Selling Response

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s […]

Diving Into The Sales Techniques Behind Selling Response

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s […]

Classified 2021 webinar

What's in store to increase revenue in your CORE classifieds? Is 2021 going to be a tough one or full of promise? Do you need to go out of your […]

Programmatic advertising demystified

If the digital advertising you’re selling is restricted to your own newspaper’s Web site, then likely there are now ad agencies and local media companies who are offering your current and prospective advertisers a different kind of online advertising. It’s called programmatic advertising, and it can reach the exact audience a business is targeting—on virtually […]

Ad Club of Toronto hosting virtual Newspaper Day

For this upcoming Newspaper Day, moderated by John Tory, publishers will be discussing how they can work in partnership with Local Businesses in the re-opening of the economy and support […]

 


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