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LMA Virtual Conference: Top 5 Audience Challenges

Innovation Day The Engaging News Project at the University of Texas has a stated mission to “provide news organizations with research-based techniques for engaging digital...

LMA Virtual Conference: Google Is Making the News a Top Priority

Content Day Google has stated that news is one of the top six OKR goals companywide. As digital consumption of news continues to change, they...

LMA Virtual Conference: 3 Pillars of Media Transformation: Events, promotions and...

Innovation Day Traditional media has struggled with the paradox of trading traditional dollars for digital dollars for many years now. The push is on to...

LMA Virtual Conference: 2017 Innovation Mission Top Takeaways

Innovation Day Expect the unexpected when LMA President Nancy Lane shares some of the top takeaways from the 8th annual Innovation Mission. Major change is...

LMA Virtual Conference: How to Crank up the Sales Leads

Sales Management Day Wouldn’t it be fantastic if you had a steady stream of leads coming into your sales department? Wouldn’t it be even better...

LMA Virtual Conference: The True Art of Onboarding – When, How...

Sales Management Day A ‘hot’ word today in recruiting, many think it starts on the new hires first day and lasts until they have gone...

LMA Virtual Conference: What You Need to Know About Selling Video...

Sales Management Day Video and mobile marketing are ever changing and complex and how can sales reps keep their pitches current and continue to on-board...

LMA Virtual Conference: Digital Storytelling in a Mobile First World

Content Day Headlines are everything when it comes to engaging, getting a click and not disappointing the reader. In this session, we’ll explore how to...

LMA Virtual Conference: Leveraging Facebook to Grow Your Email Database

Digital Content Day Facebook recently made a CTA (call to action) tool available via Instant Articles to help publishers convert readers to email subscribers. The...