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Newspapers Work for Travel

For travel, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

World Wildlife Fund: Targeting Adults

The Challenge: To demonstrate to Canadians that while their individual behaviour changes on the environmental front have been making a difference, the root causes...

Glossary of Newsmedia Terms

Download this handy glossary containing dozens of terms used in journalism and the media. To download: PC: Right-click on image. Then click on "Save Target As." MAC:...

Telus: Newspapers Work for Technology Products

The Challenge: Telecommunications company Telus planned to communicate its Optik TV and HD channels. It wanted to provide a detailed offer, first by providing...

Canadian Tourism Commission: Targeting Canadians

More than 1.3 million Canadians booked a trip after seeing the ads and 15% of those opted to change their vacation from going abroad...

Mount Saint Vincent University: Targeting Teens and their Parents

The Challenge: Mount Saint Vincent University wanted to ensure high school students saw them as an attractive option for post-secondary education—particularly locally. The Objective: To...

Newspapers Work for Automotive

For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspaper Creative Advertising Brief

Use this fillable PDF form to record important details when planning an advertising campaign. To download: PC: Right-click on image. Then click on "Save Target As." MAC:...

Newspapers Work for Everything Homes

For homes, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Open Wine: Print Drives Sales

The Challenge: Niagara Falls-based Open Wine wanted to get the attention of millennials (18-30 year-olds). This group is a key target for liquor/beer/wine messages...