Tag: Print
Newspapers Work for Travel
For travel, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
World Wildlife Fund: Targeting Adults
The Challenge: To demonstrate to Canadians that while their individual behaviour changes on the environmental front have been making a difference, the root causes...
Glossary of Newsmedia Terms
Download this handy glossary containing dozens of terms used in journalism and the media.
To download:
PC: Right-click on image. Then click on "Save Target As."
MAC:...
Telus: Newspapers Work for Technology Products
The Challenge: Telecommunications company Telus planned to communicate its Optik TV and HD channels. It wanted to provide a detailed offer, first by providing...
Canadian Tourism Commission: Targeting Canadians
More than 1.3 million Canadians booked a trip after seeing the ads and 15% of those opted to change their vacation from going abroad...
Mount Saint Vincent University: Targeting Teens and their Parents
The Challenge: Mount Saint Vincent University wanted to ensure high school students saw them as an attractive option for post-secondary education—particularly locally.
The Objective: To...
Newspapers Work for Automotive
For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Newspaper Creative Advertising Brief
Use this fillable PDF form to record important details when planning an advertising campaign.
To download:
PC: Right-click on image. Then click on "Save Target As."
MAC:...
Newspapers Work for Everything Homes
For homes, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Open Wine: Print Drives Sales
The Challenge: Niagara Falls-based Open Wine wanted to get the attention of millennials (18-30 year-olds). This group is a key target for liquor/beer/wine messages...