In October 2010, The Globe and Mail unveiled a dramatic new look that featured a smaller overall size, colour featured on every page and glossy paper stock.
As a leading expert in newspaper and web production Adrian Norris, managing editor, design and presentation at The Globe and Mail, led the redesign at the national daily.
In April 2011, Norris spoke about the strategic thinking behind the project at the Proudly Print session during the INK+BEYOND newspaper conference in Richmond, BC. To view a summary of the session click here.
Prior to his presentation, Norris sat down with Newspapers Canada to discuss some of the inspiration behind the paper’s new look and the specific outcomes following the October 2010 launch.
Interviewer: Jessica Napier
Editor: Phill Roh