![Case-Study-Newspapers-help-brand-change-perception_Page_1](https://i0.wp.com/nmc-mic.ca/wp-content/uploads/2016/01/Case-Study-Newspapers-help-brand-change-perception_Page_1-232x300.jpg?resize=175%2C226)
The Challenge: Communication of salmon farming has not kept pace with advancements made in the industry. There are pervasive myths and/or a lack of knowledge about salmon farming particularly in communities that don’t have much contact with the industry.
The Objective: To provide a proactive ad campaign that communicates interesting and positive facts about salmon farming without being boring or preachy. Also, given the website has been re-designed, the campaign should send Canadians to the new site for further information.
To download:
PC: Right-click on image. Then click on “Save Target As.”
MAC: Click and hold on image. Then click on “Save Link As.”