E-Reader conference focuses on revenues and readers

Personalization, engagement, and monetization were the primary themes of the International Newsmedia Marketing Association (INMA) second annual e-Reader conference last month in London. Sessions explored how to make content relevant within the digital environment, how to respond to or engage with consumers, how to make and retain profit and brand identity, and which models will best serve businesses and consumers. In short, how to take advantage of opportunity.

Summaries of the sessions and an overview of the key takeaways from the conference are now available online and in PDF format.

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