Free webinar for members on Canada Post Precision Targeter

NOVEMBER 30, 2012 – Join Ed Lowe of Canada Post for an online demonstration of Precision Targeter, Canada Post’s new free tool for Unaddressed Admail users, designed to simplify the targeting and order placement process. This free webinar is open to all Newspapers Canada and CMCA members and takes place on Tuesday, December 4, 2012 at 12:00 PM (EST). The presentation will be approximately one hour and will include a tutorial and a Q&A component.

Who should attend:

  • Publishers, general managers and circulation managers at controlled-circulation newspapers
  • Any personnel who use Unaddressed Admail for newspaper delivery or targeted marketing campaigns

TOPIC: In March 2012, Canada Post introduced Precision Targeter, a free, self-serve online tool that makes it easier for you to plan and manage your Unaddressed Admail mailings. This new intuitive and sophisticated online application can help you execute your Unaddressed Admail mailings quickly and easily through the intuitive map-centric user interface that will take you from creating your mailing plan to generating and placing your order in five easy steps. Precision Targeter enables you to visually (map centric) plan, price and place your Unaddressed Admail Orders using an interactive, step-by-step tool—in minutes.

PRESENTER: Ed Lowe, Canada Post Product Management and Innovation – Commercial Mail / Precision Targeter. Ed Lowe was the Change Management Lead for the Precision Targeter project and responsible for all communications. He was previously an account executive at Canada Post for eastern Ontario, whose clients included a number of community newspapers.

Please click the link below to see more information, or to join the meeting.

Topic: Canada Post Precision Targeter
Date: Tuesday, December 4, 2012
Time: 12:00 pm, Eastern Standard Time (New York, GMT-05:00)
Meeting Number: 759 382 925
Meeting Password: pass

To join the online meeting
1. Go to
2. Enter your name and email address.
3. Enter the meeting password: pass
4. Click “Join Now”.

To join the teleconference only
Toll Free Conferencing
Tel: 1-877-343-2262
Conference ID: 4220551
After joining the call please enter *6 to mute your phone.

For assistance
1. Go to
2. On the left navigation bar, click “Support”.

For more information, please contact:

Ed Lowe, Canada Post Corporation

Tina Ongkeko, Newspapers Canada