Newspapers Canada is pleased to announce that the Canadian Media Circulation Audit (CMCA) is now open to all daily and community newspapers, magazines, and business publications. As the largest Canadian-owned circulation auditor, CMCA provides accurate and reliable audience measurement data for over 600 publications from coast to coast. Previously exclusively available to member-newspapers, all Canadian publications are now eligible to apply for the program and receive the many benefits of CMCA’s in-depth circulation audits at an affordable rate.
Publishers can use their CMCA reports as a powerful sales tool to show advertisers and media buyers that their circulation claims are credible and accurate. Audit reports can also be used as supporting documents for grant applications to government funding programs such as the Canada Periodical Fund.
To learn more about the Canadian Media Circulation Audit program, visit www.circulationaudit.ca.