What is real time bidding (RTB) and what does this emerging buying model mean for Canadian newspapers? Andrew Casale, vice-president of strategy for Casale Media, will offer his insights on how the RTB model is working for news media during a special speaker presentation at the INK+BEYOND newspaper conference in Ottawa on Thursday, May 2.
Casale will highlight the various benefits and challenges associated with this new method of selling and buying online display advertising in an emerging digital landscape. He will also discuss who is embracing this new model and how RTB changes the role of the digital sales organization.
Casale is one of the many renowned industry experts participating at INK+BEYOND 2013, Newspapers Canada’s annual newspaper conference and trade show. INK+BEYOND 2013 will take place May 1 – 3, 2013, at the Westin Ottawa Hotel, just steps from Parliament Hill.
Conference delegates can reserve their room at the special conference rate of $205 per night (traditional or deluxe room) by calling contact The Westin Ottawa at 1-800-937-8461 and inform the hotel that you are attending the "Newspapers Canada INK+BEYOND conference." Rooms are available on a first come first served basis and must be booked by March 30th, 2013 in order to guarantee this special conference rate.
Visit www.inkandbeyond.ca for complete conference details.