Winnipeg Free Press enhances print edition with augmented reality technology

The Winnipeg Free Press has partnered with British technology company Blippar to enhance its printed newspaper with new augmented reality (AR) features. Readers can download the free Blippar app on their smartphone or tablet device and use the app to scan AR-enhanced print content to reveal hidden digital materials such as videos, photo slideshows and embedded answers in puzzles.

The first edition of the paper with this interactive technology was launched on Wednesday, September 4.

Read more »