On Thursday January 30, a session of FFWD Advertising & Marketing Week 2014 in Toronto will be dedicated to La Presse+, a free-subscription digital edition for iPad that blends the best of publishing company’s print, web, mobile and video content.
During this lively hour-long event, Jian Ghomeshi, award-winning broadcaster, writer, best-selling author, musician and producer will explore the journey of La Presse+ in an interview with Pierre-Elliott Levasseur, executive vice-president, La Presse. Participants will find out more about this audacious news application and creative playground for agencies. They will also gain insight on its ground-breaking advertising metrics and be a part of the conversation about the ever-changing world of digital media.
The event takes place on Thursday, January 30 from 1:00 PM to 2:00 PM at TIFF Bell Lightbox building at 350 King St West.
Tickets for this particular session are $25 + taxes and different packages for the event are also available.
For more information please visit advertisingweek.ca/registration/