The board of directors for NADbank (Newspaper Audience Databank) has agreed to recommend to its members that readership research group seek a merger with
PMB (Print Measurement Bureau). The Joint Working Group has been working diligently to develop a “Unified Print and Digital Readership Study” for Canadian magazines and daily newspapers.
The new study will continue to provide advertisers and agencies with the data they are accustomed to getting in the retail/product/lifestyle follow-up study. TNS has been selected as the research supplier.
An All Members Meeting has been scheduled for 10:00 AM at the NADbank office on Thursday October 30th. Members are invited to attend this meeting to vote, or fill in a proxy and send it to NADbank by October 28th.