Did you know: ads in newspapers are one of the most trusted forms of advertising. Ninety percent of Canadians read flyers (most of which are delivered via newspapers). Half of Canadians use their phone to read a newspaper (up from 38 percent three years ago) and many may use the paper and other devices too. Take a look at Newspapers Canada’s new Twenty Tweetable Truths About Newspapers fact sheet to discover (and share) many more fascinating 140-character sound bites about newspapers. Read ‘em and tweet!
For more research on Canada’s newspaper industry, visit the Fact Sheets page under the Ad Resources section.