On June 1, The Globe and Mail became the largest North American media outlet to begin using the Arc Publishing platform. Developed by The Washington Post, the technology driven multi-platform system will allow the paper to manage, publish, analyze and monetize content more quickly and efficiently.
The content management system also offers enhanced, personalized video capabilities as well as flexible and scalable ad solutions with built-in analytics. The Globe has been working with The Washington Post for two years to develop and test the new publishing platform.
“This partnership reflects the future of publishing – one that harnesses technology and analytics to enable audience-focused storytelling based on data science,” said Globe publisher and CEO Phillip Crawley.