Google partners with news publishers to improve mobile experience for readers

Google is partnering with news publishers from around the world, including the Toronto Star here in Canada, to deliver mobile news faster.

The media company recently launched its Accelerated Mobile Pages (AMP) project, which uses an open-source code that speeds up slow load times on data-heavy content such as ads and videos. AMP also helps to improve scrolling speeds and eliminates clunky, hard-to-read formatting on mobile sites.

According to Google’s head of news and social products Richard Gingras, web pages built using AMP load on average four-times faster and use 10-times less data than typical web pages on a mobile or tablet device,