Vividata, Canada’s authoritative source for insights on multi-media and consumer behavior, and the leading provider of cross-platform audience measurement for publishers, today announced the appointment of Pat Pellegrini to the position of President and CEO.
An established business executive with a Ph.D. in Geography and Quantitative Research
Methods, Pellegrini’s experience spans diverse consumer and audience measurement
research roles in Canada and the United States.
A recognized and admired leader with a strong global network, Pellegrini will transition to his assignment in early December, working closely with the existing Vividata team and outgoing President and CEO, Sara Hill.
You can read more about this move here.