Toronto Star brand to expand nationally

Torstar Corp. is launching a major national expansion, adding 20 journalists as it reinvents its Metro commuter newspapers and strengthens its digital news presence in five of the largest cities in Canada.

Effective Tuesday, April 10, Torstar’s free Metro daily newspapers will be rebranded as StarMetro Vancouver, StarMetro Calgary, StarMetro Edmonton, StarMetro Toronto and StarMetro Halifax. will significantly expand its digital presence in the five cities served by the Metro papers, offering tailored local and regional news to readers in each of the markets, along with investigations, columns and national and international news.

Michael Cooke, Editor of the Star, said Torstar is doing “what few publishers are doing these days” — increasing the number of reporters and enhancing coverage in some of Canada’s most dynamic cities.

You can read more about this exciting announcement here.