Tired of winter? WestJet Vacations encourages Toronto Star readers to “Escape Today”

In the middle of this bitterly cold winter, the Toronto Star brought a spectacular 8 page feature travel content section to life and provided WestJet Vacations an audience for their 7 reasons to escape to the Caribbean.

This Star Metroland Media Content Solutions collaboration with WestJet Vacations and agency Media Experts resulted in a unique creative treatment, featuring French doors that open to reveal a slice of Caribbean heaven.  The inside pages treated readers, who are no doubt already tired of winter, to inspiring travel features and photos of the Caribbean destinations like the Bahamas, Dominican Republic, Jamaica and Curacao.

Check out more photos of the feature here, here, here, and here.