Local information drives community newspaper readership

News Media Canada continue to explore the reasons for reading community newspapers and one thing never changes: Local information (in many forms) continues to be the driving reason for readership of community newspapers.

This most recent Engaged and Connected study asked Canadians to tell us their reasons for reading. Local information tops the list and includes: Local news, Local editorial, Local sports, Local entertainment, Local events, Local crime features and Obituaries.

After local information about half are reading for the advertising, which includes ROP ads throughout the paper as well as Flyers/Inserts. Slightly more print readers choose advertising and that is likely attributed to Flyers and Inserts. Finally, we are still seeing readership of classified ads as well as employment/careers and real estate in community newspapers.

More information from the 2019 research, Local Newspapers: Engaged and Connected will be released over the coming weeks.

For more information contact Kelly at klevson@newsmediacanada.ca.