Newspapers Work for Automotive

For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Work for Everything Homes

For homes, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Open Wine: Print Drives Sales

The Challenge: Niagara Falls-based Open Wine wanted to get the attention of millennials (18-30 year-olds). This group is a key target for liquor/beer/wine messages...

Newspapers Drive Purchase Decisions

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Outstanding Newspaper Ads Across Categories

Newspapers ads work, no matter what category of business you are in. Get inspired by viewing a selection of the best ads from travel,...

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

How to Get Your Newspaper Ad Noticed

Summary Exposure to newspaper ads is largely driven by its position in the paper. Size and colour mainly determine ad noting and brand awareness. ...

Innovative Newspaper Ads: Using the Front Page

Take a peek at some of the interesting opportunities for newspaper advertising. Each of these print ads, which were developed and executed in Canada,...

Nissan Uses Augmented Reality with Print

Newspapers Canada launches its first video overview of an advertising case study. This latest case study is particularly suited to video as it shows...

Nissan Uses Augmented Reality with Print

The Challenge: Nissan wanted to launch its all-new Nissan Altima in an innovative way. The Objective: To break through and stand out from all other...