Community Newspapers Drive Results (Presentation)
The printed community newspaper is the favourite source of local news and information. A new research study, funded by...
Newspapers 24/7: 2016 Edition (Presentation)
Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research...
Domestic Vacation Travel in Canada: Presentation
2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the...
Newspapers Work for Frequency: Presentation
In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency).
Too...
Newspapers 24/7: 2015 Edition (Presentation)
Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across...
Newspaper Media Drive Vehicle Sales: Presentation
Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and...
Media and Ad Engagement Research Summary: Newspapers are Engaging
Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others...
Newspapers Drive Purchase Decisions – PowerPoint presentation
Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper...
Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation
Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers...