New Case Study: Workopolis

Using current news to create editorial-like cartoons, Workopolis created a clever ad campaign that works in concert with the...

Newspaper Association of America: Conference Summary

Suzanne Raitt, VP of Marketing & Innovation at the Canadian Newspaper Association, attended the May 26-28 NAA newspaper conference...

Site tour: Where to find Ad Resources

Newspapers Canada has created a variety of informative tools, case studies and research materials to share with media agencies,...

Video: Watch print come to life in our latest newspaper Case Study

Newspapers Canada launches its first video overview of a case study. This example of innovative newspaper advertising is particularly...

Five creative strategies to get your advertiser noticed

For newspaper advertising on all platforms, great creative influences noticeability more than any other factor. In her latest blog...

Quick Facts on Digital Newspapers

Newspapers Canada has released a new Fact Sheet offering 20 top facts on newspapers delivered via website, PDF and...

For retailers, print and digital make best coupon strategy

The print flyer is still a powerful promotional tool according to the latest Major Market Retail Report released by...

Toronto Star offers usage rights for award winning campaign

The Toronto Star is now offering its award-winning “Do You See a Money Tree?” activity book as a turnkey...

Innovative Advertising Blog: Using magazines distributed in newspapers

Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog....

Fascinating Facts about Newspapers Delivered Digitally

Last week, Newspapers Canada provided you with 20 key facts on print newspapers in Canada. This week, we are...