News Media Canada’s National Newspaper Week claims another award

News Media Canada's 2021 'Champion the Truth' campaign for National Newspaper Week won another award this week - this...

Fact Sheet: New snapshot on daily newspapers now available

A new fact sheet from News Media Canada provides a snapshot of the daily newspaper industry with data on circulation, revenue...

New industry advertising campaign to support Newspapers 24/7 now available

Great conversations don’t start themselves. Local news is all around us and powers our conversation in all types of...

What is engagement and why is it important to advertising?

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. News Media Canada, with the support of the...

Local Edge podcast looking for local guests

In a new initiative to further demonstrate the uniqueness of Canada’s non-urban markets to advertisers and agencies, AdCanada Media...

Eight news media innovators with bold initiatives

Canadian newspapers are continually launching exciting new programs to engage audiences and advertisers. In her latest blog post for...

How national newspapers are filling the COVID-19 induced ad void

This week, Media in Canada published a story earlier this week that examined how the decline in ad spending...

What makes a champion of the truth?

When you think of a champion, what comes to mind? Perhaps an athlete with a gold medal or a...

Innovative newspaper creative: Finnish retailer runs optical illusion on the front page of a...

TBWAHelsinki brought together two of its clients, retailer HOK-Elanto and newspaper Helsingin Sanomat, for an eye-catching print ad tied...

Need to reach Millennials?

Younger generations are powering a shift in consumption habits, whether it is through print/e-papers, podcasts or smart speakers. News Media...