Beyond the expected: 6 unique ad ideas for newspapers

News media companies deliver print and digital advertisements, of course, But today, they offer far more. In a blog...

New Fact Sheet: Newspapers Work for Public Notice

Open and transparent communication from government to Canadians is vital. In some areas within Canada, there is a...

Frequency works in newspapers

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency)....

Why is frequency in advertising important?

Advertisers must reach consumers multiple times to build familiarity and effectively advertise their brand message. This is called ‘frequency’,...

Newspapers drive Boomers to automotive dealers

Light vehicle sales hit record levels in 2016, led by a shift in consumer demand for light trucks (SUVs...

La Liberté launches new magazine for future eco-citizens

Our children often hear that “we need to save the planet”. At best, they are introduced to sorting, recycling...

Sizzle video available to promote newspaper industry

As part of the 2018 National Newspaper Week program a sizzle video was produced to highlight the value of newspapers.  This...

Are newspapers the most trusted media?

This piece originally appeared in Media In Canada. You can find it online here.  It’s a little overwhelming when you...

Automotive Research: The Power of Newspaper Media

Newspapers Canada has a wealth of resources promoting 2015 automotive industry research. Research materials demonstrate that newspapers (print and...

Industry ads that help promote newspapers

News Media Canada has several different campaigns that can be used to promote the newspaper medium in your papers. ...