Remind your readers that Newspapers Matter with industry house ads

Print and digital industry promotion ads based on the recent 2019 National Newspaper Week campaign are available for publishers...

Digital ads available to promote Newspapers 24/7 research

News Media Canada has developed a series of industry promotion ads to celebrate the release of 2019 research on newspaper readership...

Canadians want government advertising in newspapers: report

New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information...

Newspapers 24/7 – Newspaper Media Reach all Target Groups

While overall newspaper readership through the week may appear similar for different age demographics (from 83% to 87%) there...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention...

Two-thirds of Millennials read automotive ads

In today’s world, consumers navigating the automotive purchase process have an increasing number of options and media influences. Research shows...

National Newspaper Week isn’t over yet …

The celebrations are not over yet and there is still time to get involved in the 81st annual National...

Case Study: Newspapers work for local digital advertising

With their “Love the Way” ad campaign, VIA Rail found that strategically including local Canadian media in their 2019 media...

National Newspaper Week celebrates local journalism

The following is a piece by Local Journalism Initiative reporter Miranda Leybourne.  National Newspaper Week ran in Canada from Oct....

Community newspaper readers are engaged with advertising and respond to ads with action

New research from News Media Canada, Local Newspapers: Trusted and True, finds that half of community newspaper readers report advertising, flyers...