Digital growth slow for newspapers and magazines: study

Vividata’s latest quarterly readership study shows that although some of Canada’s newspapers and magazines have seen digital growth, much of...

Canadians view newspaper websites as most prestigious media

Canadians consider daily newspaper websites to be the “most prestigious” media environment, according to a new consumer research study....

Seven out of 10 Prairie households still receiving and reading printed newspapers

A new study conducted by Totum Research affirms that rural markets differ significantly from large urban ones when it...

Fight fake news with media literacy and trusted media

Fake news and disinformation are global problems. Recent research from Newsworks finds that more than half of UK adults that...
Vividata

Vividata: Newspapers reach domestic travellers in Canada

Eight in ten domestic travellers are reached each week by newspapers, in print and digital, according to 2015 Vividata...

Printed community newspapers are favourite source of local news and information

In a recent 2016 survey, Canadian adults were asked to identify their favourite sources of local news and information....

New survey spotlights Canadians’ perspectives on Bill C-18

Leger has released some interesting results coming from its latest survey that asked Canadians about their perceptions of Bill...

Presentation: Domestic Vacation Travel in Canada

Canada’s domestic vacation travellers are strong newspaper readers; more than eight out of ten (81%) can be reached with...

Canadians trust newspaper advertisements: study

Canadian research from the recent study, Community Newspapers Drive Results 2017 confirms that printed and digital newspapers are considered...

Canadians more likely to trust local information sources in 2021

The 2021 Edelman Trust Barometer Canadian results were released last month and showed, similar to the global results, that...