Community newspapers reach 8 out of 10 Canadians
There are more than 1,000 community newspapers across Canada, publishing anywhere from one to three times per week. That...
Newspaper readers skew male, over 35 years old, with higher household incomes
Data from the most recent Vividata survey confirms that 58% of Canadians read a print or digital newspaper yesterday....
Six out of ten Canadian readers access content through mobile devices
According to the Vividata Winter 2022 Study of the Canadian Consumer, just over 20 million Canadian adults (66%) read...
Media trust has increased in Canada
A new survey suggests Canadians remain skeptical of their country’s media and institutions, but traditional news outlets are faring...
Research shows mobile advertising is booming
One of the golden rules of advertising is that money follows eyeballs. And since people are looking at their...
Cross-platform newspaper readership increased by more than 400 per cent
The most recent research from Vividata shows that readers of all ages are engaging with newspaper brands on multiple...
Budget 2021’s digital service tax explained
In the 2020 Fall Economic Statement the Liberal government promised to introduce a digital services tax by January 1,...
Newspapers top the list when it comes to trust in advertising
New research in Australia finds that media users’ trust in ads is higher in newspapers compared to other media measured (television,...
How U.S. advertising spending aligns with media consumption
An old advertising adage says that “money follows eyeballs”, meaning that advertising spending will follow wherever consumers focus their...
2023 Edelman Trust Barometer shows that traditional news gains trust
The recently released 2023 Edelman Trust Barometer finds that traditional news has pushed back this year into the trusted...