Vividata

Readership of daily newspapers remains strong: Vividata study

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives,...

News media advertisements are the most trusted

During the COVID-19 pandemic, Canadians have been starved for trusted news that they can rely on, and many have...

Local newspapers most trusted news source by Americans

During an unprecedented period of scrutiny and criticism, news media outlets in the U.S. are dealing with an increasingly skeptical public. According...

Updated Statistics Canada data on newspaper publishers

Statistics Canada has published updated information available on the newspaper industry based on the year 2016.  Industry data includes...
Vividata

Vividata: Most explosive readership growth is on digital

Canadians love to read, but the way in which they read is changing.  The most recent Vividata fieldwork reported...

Nine out of ten adults read newspapers

Recent research confirms that Canadians are reading their newspaper, regardless of the format. The 2016 Newspapers 24/7 study reports that...

Baby Boomers prefer ‘the human touch’: research

Recent research from Mintel finds that Canadians still value traditional banking and the human touch.  Digital services and online...

Vividata releases results of spring 2020 Canadian Consumer Survey

Vividata, Canada’s leading media and consumer research firm, released their latest survey results earlier this week. “The COVID-19 pandemic has...

Automotive data for March 2016 from DesRosiers

Growth in light truck sales continues to fuel automotive sales according to new data from DesRosiers Automotive Consultants. DesRosiers’...

‘Shareable Stats on Newspapers’ fact sheet now available

Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on...