Updated Statistics Canada data on newspaper publishers
Statistics Canada has published updated information available on the newspaper industry based on the year 2016. Industry data includes...
Local Newspapers: Trusted and True webinar now available
Earlier this month, News Media Canada held three webinar sessions that coincided with the release of our new study...
Vividata’s Summer 2018 Study delves into how Canadians are accessing content across all media
Vividata, (vividata.ca) Canada’s leading cross-media and consumer behaviour, today released their latest findings. Surveying 42,739 Canadians (aged 14+) from...
New research provides insights about audiences for newspaper brands
Newspaper audiences are generally viewed through a limited lens, but the recently released Vividata’s spring 2018 study is expanding...
Latest daily newspaper revenue report now available
News Media Canada collects daily newspaper revenues on a quarterly basis and community newspaper revenues on an annual basis.
The...
News Media Canada releases new study: Local Newspapers – Trusted and True
News Media Canada is proud to release a new research study Local Newspapers: Trusted and True, in partnership with...
FREE webinar highlighting new 2018 research Local Newspapers: Trusted and True
Register now for one of News Media Canada’s free webinars highlighting results from new 2018 research.
Join us online for...
Research shows mobile advertising is booming
One of the golden rules of advertising is that money follows eyeballs. And since people are looking at their...
How U.S. advertising spending aligns with media consumption
An old advertising adage says that “money follows eyeballs”, meaning that advertising spending will follow wherever consumers focus their...
Millennials trust advertising more than most: study
Consumers are generally pro-advertising, but that doesn’t necessarily mean that they trust it, or that it helps them make...