What Makes Something Newsworthy?

Does your newsroom react on gut instinct to decide what to cover? Do you feel like you’re doing the same stories everyone else is doing when you try to localize […]

Diving Into The Sales Techniques Behind Selling Response

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s […]

Diving Into The Sales Techniques Behind Selling Response

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s […]

From Influence to Impact: Crisis Leadership for Today and Tomorrow

Presented by Mark Levy, president and co-founder, Revenue Development Resources Inc. For the better part of four decades, Mark Levy has trained sales and media managers to become the leadership needed to prepare for “the next perfect storm.” Now that the perfect storm — the coronavirus pandemic and its destruction — has arrived, this webinar on […]

 


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