LMA Virtual Conference: 2017 Innovation Mission Top Takeaways

Innovation Day Expect the unexpected when LMA President Nancy Lane shares some of the top takeaways from the 8th annual Innovation Mission. Major change is on the horizon when it comes to media transformation. Good-bye banner ads and pop ups; hello newsfeed style layouts and new/beautiful ad formats. Revenue diversification beyond digital is also a […]

LMA Virtual Conference: Top 5 Audience Challenges

Innovation Day The Engaging News Project at the University of Texas has a stated mission to “provide news organizations with research-based techniques for engaging digital audiences in commercially viable and democratically beneficial ways.” They have partnered with media companies such as McClatchy and Texas Tribune on research initiatives. Their director will present on their latest […]

Webinar: BC Newspaper Stewardship Plan

News Media Canada and B.C.’s newspapers have worked to produce a stewardship plan intended to address the interests of all stakeholders and ensure continued high levels of newspaper recycling in B.C. Three […]

LMA Webinar: Effective Prospecting: 5 Steps to More Conversions

Do you really know how to hit the streets and close some sales? Here’s a breakdown of the winning formula we’ll walk you through: How to decide who to call on How to properly prepare before each call How to customize your approach for each call How to approach each prospect (in-person, phone, or email) […]

 


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