LMA Virtual Conference: Leveraging Facebook to Grow Your Email Database

Digital Content Day Facebook recently made a CTA (call to action) tool available via Instant Articles to help publishers convert readers to email subscribers. The early adopters are reporting very good results. One mid-size daily newspaper in Virginia is getting 175 to 200 email subscribers per week for their food newsletter as an example. In […]

LMA Virtual Conference: Digital Storytelling in a Mobile First World

Content Day Headlines are everything when it comes to engaging, getting a click and not disappointing the reader. In this session, we’ll explore how to write great digital headlines, examples of what is working and tips for keeping SEO in mind when writing a headline. Presenter: David Arkin, Chief Content Officer, Local Media Assocation Fee: […]

LMA Virtual Conference: Top 5 Audience Challenges

Innovation Day The Engaging News Project at the University of Texas has a stated mission to “provide news organizations with research-based techniques for engaging digital audiences in commercially viable and […]

 


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