Postmedia Network Inc., one of Canada’s largest news media companies, today announced the launch of a new editorial brand campaign, “Built on Trust”, for 10 of its metro market broadsheets*.
“Many of our newspaper brands have been with readers for over a century, reporting on historical and local events, and this campaign aims to deepen our already strong relationship with readers,” said Gerry Nott, Senior Vice President, Content, Postmedia. “In a time where there is so much uncertainty about what is real and what is fake news, our commitment remains the same – delivering authentic and trusted news.”
Developed in-house, the six-week campaign will be supported with print and digital ads in all Postmedia metro markets. A similar brand awareness campaign for tabloid brands including The Province, Toronto Sun, Calgary Sun, Edmonton Sun, Ottawa Sun and Winnipeg Sun will start in mid-April.