Postmedia Network has acquired Toronto-based social media amplification network Ampifii from Start23 Inc. Founded in 2014, the technology platform is specifically designed for publishers and marketing services companies to help clients manage social media campaigns, boost the performance of native ads, and increase digital engagement. Ampifii also provides publishers with a comprehensive dashboard to help track analytics, manage campaign performances and generate detailed financial reports.
Ampifii founders will join the team at Postmedia Content Works; Josh Merchant will serve as vice-president, product while Craig Rennick will oversee business development.
“Given the rate of disruption in our legacy business, a big part of our future success will hinge on offering innovative new content and advertising solutions in the dominant search and social ecosystems,” said Andrew MacLeod, Postmedia EVP and chief commercial officer, in a press release. “The Ampifii acquisition supports this strategy and is one step in an ongoing transformation.”