In an effort to diversify its offerings, Star Media Group has partnered with Toronto’s Mountain View Coffee to launch a new coffee subscription delivery service, Headline Coffee.
For $20 a month, subscribers will receive a curated package of fair trade certified coffee delivered fresh to their door. Coffee beans will be sourced from around the world and roasted in Toronto; subscribers can opt for ground or whole beans.
“It’s really an experiment, an effort at innovating and offering readers something that will be of interest to them,” said Julie Murtha, director of audience development and innovation in an interview with Media in Canada. “We need to be looking for new business opportunities everywhere. We are exploring all kinds of new ideas, have to be realistic that the business is going in different directions.”
Headline Coffee is currently available to Ontario residents. Star Media Group plans to expand the service in the future. Learn more at https://headlinecoffee.ca.