Recruiting and retaining sales staff at a newspaper is a particularly challenging task these days. That is because the marketplace is brimming with competition for top sales teams and newspapers are getting such a bad rap in these tough times.
In this video/audio interview, host Tim Shoults speaks with Daniel La Porta, Vice-President of Sales for Glacier Media. Daniel says sales people have a lot of different employment options available and need reassurance about the newspaper industry.
This compendium and downloadable white paper provides a concrete overview on the subject.
To take this course, please click here.
What is Newspaper Training?
Newspapertraining.ca is an education hub created BY community newspapers FOR community newspapers. This portal has been built with all newspaper staff in mind – from editorial and sales, to design and management.
The industry is transforming and so are the skills needed work in and manage it. Stay up-to-date with articles, tips, videos, webinars, Q&As, expert interview, training modules and more.
Our goal is to create a forum where reporters, editors, sales team and publishers come together to share innovative ideas that help make community newspapers go-to sources of information for Canadians.