LMA Virtual Conference: How to Crank up the Sales Leads

Sales Management Day Wouldn’t it be fantastic if you had a steady stream of leads coming into your sales department? Wouldn’t it be even better if this steady stream were filled with qualified sales leads? This is possible, and it’s often achieved by businesses actively working a lead generation strategy that includes both inbound marketing […]

LMA Virtual Conference: 2017 Innovation Mission Top Takeaways

Innovation Day Expect the unexpected when LMA President Nancy Lane shares some of the top takeaways from the 8th annual Innovation Mission. Major change is on the horizon when it comes to media transformation. Good-bye banner ads and pop ups; hello newsfeed style layouts and new/beautiful ad formats. Revenue diversification beyond digital is also a […]

LMA Virtual Conference: Top 5 Audience Challenges

Innovation Day The Engaging News Project at the University of Texas has a stated mission to “provide news organizations with research-based techniques for engaging digital audiences in commercially viable and […]

LMA Webinar: Inside Look: ‘The Secrets of Driving Digital Transformation’

An R&D Partner Webinar For a traditional media outlet, adding digital to your product mix can feel like getting into uncharted waters. Join us as we share how a leading publisher navigated the digital revolution. We’ll share how this organization leveraged a 40% increase in digital gross sales to complement their traditional product base and […]

LMA Webinar: Effective Prospecting: 5 Steps to More Conversions

Do you really know how to hit the streets and close some sales? Here’s a breakdown of the winning formula we’ll walk you through: How to decide who to call on How to properly prepare before each call How to customize your approach for each call How to approach each prospect (in-person, phone, or email) […]

 


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