Speakers | National Conference

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Andreas Pfeiffer

Editorial Director, The Pfeiffer Report

Andreas Pfeiffer

After 10 years at the helm of a leading European technology magazine, Andreas founded Pfeiffer Consulting in 1998, with the aim to provide market-specific research and consulting to media producers and technology providers. Through his site Pfeiffer Report he offers in-depth analysis of emerging media, publishing and technology trends. Pfeiffer is a frequent speaker at international events for the publishing and media community, and his insights have been quoted in newspapers and magazines such as the New York Times, the International Herald Tribune and Wired.


Dennis DesRosiers

President, DesRosiers Automotive Consultants, Inc.

Dennis Desrosiers 2016 (Mobile)Since the founding of his independent consulting practice in 1985, Dennis DesRosiers has become Canada’s leading automotive industry analyst and one of the foremost theorists in the North American automotive industry. He has brought change, innovation and boldness to the discipline of analyzing and interpreting automotive industry dynamics. His analytic capabilities and interpretations of developments within the automotive industry are widely sought by a diversity of executives throughout the entire automotive supply chain as well as policy makers in government and financial institutions and executives in the news media industry.


Joan Brehl

VP/General Manager - AAM Canada, Alliance for Audited Media

JoanBrehlJoan Brehl oversees AAM’s Toronto-based office and is the go-to contact for the organization’s Canadian clientele. Joan works with a wide range of traditional and digital media clients from Canada’s publishing, advertising and ad tech industries to help them find accountable and trusted solutions that meet their business needs. With more than 30 years of experience in media, Joan has a deep understanding of today’s cross-platform landscape. Prior to joining AAM, she held positions at TIME Publishing, TIME Canada and Harrison Young Pesonen & Newell (now PHD).


Sam Brooks

Project Analyst, Engagement Services, Postmedia Network Inc.

Sam Brooks still really doesn’t know what he wants to be when he grows up. He’s an engineer-turned-journalist who currently works for Postmedia in Edmonton on community-focused projects as part of Engagement Services and loves discovering how different groups communicate with each other and how to add value to them. Before that, he was president of the Canadian University Press and has worked with multiple campus and community media outlets across Canada. He still plays with Lego on a regular basis. @samuelgbrooks


Gordon Cameron

Group Managing Editor, Hamilton Community News


Gordon Cameron is Group Managing Editor for Hamilton Community News and the 2015-2016 Media Co-Chair for the Hamilton Media Advisory Council. Gordon is an award-winning editor and journalist who has worked in Canada’s largest cities and its smallest towns. He is also Past President of the Ontario Community Newspapers Association (OCNA) and is a Board Member of the Canadian Community Newspapers Association (CCNA).



Nadine Chevolleau

Consumer Marketing Manager, Toronto Star

Nadine ChevolleauIn her 15 years with the Toronto Star, Nadine Chevolleau has planned, launched and managed several successful marketing initiatives in her role as Consumer Marketing Manager. Nadine also heads up the Star’s Classroom Connection program, where she oversees the publishing of numerous educational resources for schools. Her programs have won two national innovation awards, and most recently, the financial literacy program for teens was named one of the finalists for International News Media Association's (INMA) Global Media Awards competition.


Bob Cox

Publisher, Winnipeg Free Press

Bob Cox is publisher of the Winnipeg Free Press and oversees all operations of FP Canadian Newspapers, including the Brandon Sun and eight community newspapers in Manitoba. He was named publisher in 2007 after serving as editor of the Free Press. He was national editor of The Globe and Mail in Toronto prior to returning to Winnipeg in 2005. Bob began his newspaper career as a student intern at The Globe and Mail in 1983 and has subsequently worked in six Canadian cities for five different news organizations.


Norm Coyne

Event & Promotion Manager, Prince George Citizen

NormCoyne-PrinceGeorgeCitizenNorm began his career in print media as an advertising salesperson at the Prince George Citizen in 2009. In this position, he created the award winning Scene PG arts and entertainment magazine. After several successful years of managing the Scene PG, Norm launched the Citizen's special events department to generate new revenues through live shows. Since then, the department has grown into a team which has created and hosted many successful concerts, speakers, celebrity appearances and tradeshows.


Chris Fossenier

Founder and Chief Executive Officer, Social Spiral

Chris Fossenier is founder of Social Spiral Technologies Inc., as well as Rocket Inbound (an inbound marketing firm), and is an active member of the Canadian startup community. Drawing on over 20 years of technology and entrepreneurial experience in Canada and the United States, Chris saw an opportunity to improve advertising and marketing through both traditional and digital channels and Social Spiral was founded. Chris has also developed several applications to help businesses better track their return on investment through multiple channels of advertising and marketing in real-time and in the field.


John Fraser

President and CEO, National NewsMedia Council

John Fraser, President and CEO, is a Canadian journalist, writer and academic. He was editor of Saturday Night magazine from 1987 to 1994, where he pioneered the use of mixed circulation. He has been a columnist, China correspondent, Ottawa bureau chief, national columnist, national editor and London correspondent at The Globe and Mail. He is the recipient of multiple national journalism awards, and was chair of the Canadian Journalism Foundation until 2008. John served as Master of Massey College from 1995 until his retirement in 2014, and taught a course on the history of newspapers at the University of Toronto.


Sara Hill

President and CEO, Vividata

Sara Hill is President and CEO of Vividata, Canada’s authoritative source of print and digital audience measurement for magazines and newspapers. Sara joined Vividata in November 2014, following the amalgamation of NADbank and PMB. Sara brings a wealth of experience to Vividata, given her broad background in media and audience measurement. She has served on the Board for both NADbank/Print Measurement Bureau (PMB), as well as the Audit Bureau of Circulations (now AAM), BBM (now Numeris), ComBase, and Canadian Out-of-Home Measurement Bureau. She is past President of one of Canada’s leading media agencies: M2Universal (a division of MacLaren McCann Canada).


Suzanne Legault

Information Commissioner of Canada

Suzanne Legault was appointed as Information Commissioner of Canada June 30, 2010. She was the Interim Information Commissioner for the previous year. From June 18, 2007 until June 30, 2009, Ms. Legault was Assistant Commissioner for the Office of the Information Commissioner of Canada, responsible for the Policy, Communications and Operations Branch. Ms. Legault began her career in the Public Service in 1996 at the Competition Bureau, where she held increasingly senior positions, including Special Advisor to the Commissioner of Competition.


Kelly Levson

Director of Marketing and Research, Newspapers Canada

KellyLevson_2016_Colour (Mobile)Kelly Levson has spent more than 25 years working with newspapers, starting with the Newspaper Marketing Bureau on the NADbank research study, and then serving in the role of Research Director at the Toronto Sun.  Kelly expanded her knowledge of community newspapers in 2002 with the ComBase research study and now leads marketing and research services for both daily and community newspapers at Newspapers Canada. Kelly has a wealth of experience in client service, data analysis, presentation development and newspaper/agency training in marketing, research and sales.


Dora Newcombe, CHRP

Senior Training Consultant, Shepell

With extensive experience working in the Organizational Health and Wellness field, Dora has had opportunities to address key issues impacting the workplace and employees today. At the organizational level, she has addressed complex and sensitive issues such as change and transition, restructuring and re-organization, stress in the workplace, policy development and even crisis and disaster response and support. At the front-line level, her focus is on supporting employees and teams as they maneuver through organizational change, manage work-life balance, deal with the impact of an aging workforce and increasing employee health issues, and enhance and support team development.


Tony Ort

Vice President of Newspaper Relations, TCN Inc.

Tony Ort was appointed Vice President of Newspaper Relations for TCN (Telephone Cloud Network) in May, 2013, bringing 25 years of newspaper industry experience and connections to the communications company. Tony's newspaper career spans tenures with Knight-Ridder, McClatchy, Digital 1st Media and Gannett in increasingly senior roles in the area of single copy sales and circulation and distribution management. Tony holds a Bachelor’s degree in marketing and political science from Ball State University in Muncie, Indiana.


Tim Shoults

Vice President, Content and Audience Development, Glacier Media

TimShoultsJ271_TheChief_007-croppedTim Shoults is Vice President, Content and Audience Development for Glacier Media, working with the editorial staff of more than 40 community weekly, bi-weekly and daily newspapers across Western Canada. He has worked as a reporter, editor, publisher, group publisher, regional manager and divisional manager with weekly and daily newspapers across Alberta and British Columbia over the past 18 years. He serves the newspaper industry as a director and past president of the BC and Yukon Community Newspapers Association, as a board member of the Canadian Community Newspapers Association and as a board member of the National NewsMedia Council.


Donald Williams

Vice President, Research Director, Vividata

Donald Williams is Vice President, Research Director at Vividata. He has over 20 years' experience in quantitative research which includes 10 years in audience measurement. Donald served as Standards Chair for the Market Research and Intelligence Association between 2008 and 2013. In 2014 he received an outstanding achievement award for his service to the market research industry in Canada. Donald has co-authored a variety of research papers on panel survey methodologies and audience measurement.