Home Tags Reader Engagement

Reader Engagement

2017: Newspapers 24/7 – Overview – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2017: Newspapers 24/7 – Millennials – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2017: Newspapers 24/7 – Presentation

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

How is your publication celebrating Canada 150?

The story of Canada, since even before Confederation, has been told through newspapers. This year, to mark Canada's sesquicentennial anniversary, many of our members have...
Alliance for Audited Media

La Presse+ measurement of reader engagement earns AAM certification

The Alliance for Audited Media (AAM) has certified the measurement of reader engagement time developed by the Montreal-based daily digital news platform La Presse+. The AAM...

Engagement cuts through a cluttered media environment

Consumers are surrounded by media daily. Research from eMarketer finds that adults in the US are now spending more than half the day with...

Community newspaper readers are engaged: presentation

The printed community newspaper continues to hold the position of favourite source of local news and information in communities large and small across Canada. ...

Fact Sheet: Trust in News Media

Canadian consumers are more comfortable with levels of truth and accuracy in traditional media versus digital media, a recent study finds. According to Advertising Standards...

Presentation: Trust In News Media

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...

Media engagement is important

The primary goal of advertising is to reach a defined audience in order to affect behaviour and influence potential customers. Engagement is also necessary...