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Have You Heard? Newspapers are Engaging

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. The most effective advertising campaigns engage consumers on multiple platforms and touchpoints....

Postmedia titles in Calgary see spike in engagement

One of the ideas the Calgary Herald and Calgary Sun implemented last year to encourage print readership was to dive into issues that matter to new residents in...

The Gift of Local News

Share your newspaper with local, regional, provincial and national elected officials! Add them to your subscription list and include a personal note with your paper, highlighting the importance of newspapers.

Newspaper Media Drive Automotive Sales 2017 (Fact Sheet)

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, News Media Canada conducted an update to...

Newspaper Media Drive Vehicle Sales 2017 (Presentation)

Newspaper Media Drive Automotive Sales 2017 Consumers navigating the automotive purchase process in today’s world are presented with an increasing number of options and media...

2017: Newspapers 24/7 – Overview (Fact Sheet)

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2017: Newspapers 24/7 – Millennials – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

Newspapers 24/7: 2017 Edition (Presentation)

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

How is your publication celebrating Canada 150?

The story of Canada, since even before Confederation, has been told through newspapers. This year, to mark Canada's sesquicentennial anniversary, many of our members have...
Alliance for Audited Media

La Presse+ measurement of reader engagement earns AAM certification

The Alliance for Audited Media (AAM) has certified the measurement of reader engagement time developed by the Montreal-based daily digital news platform La Presse+. The AAM...