Tag: Reader Engagement

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. The most effective advertising campaigns engage consumers on multiple platforms and touchpoints....

One of the ideas the Calgary Herald and Calgary Sun implemented last year to encourage print readership was to dive into issues that matter to new residents in...

Share your newspaper with local, regional, provincial and national elected officials! Add them to your subscription list and include a personal note with your paper, highlighting the importance of newspapers.

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, News Media Canada conducted an update to...

Newspaper Media Drive Automotive Sales 2017 Consumers navigating the automotive purchase process in today’s world are presented with an increasing number of options and media...

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

The story of Canada, since even before Confederation, has been told through newspapers. This year, to mark Canada's sesquicentennial anniversary, many of our members have...

The Alliance for Audited Media (AAM) has certified the measurement of reader engagement time developed by the Montreal-based daily digital news platform La Presse+. The AAM...