Reader Engagement

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

The story of Canada, since even before Confederation, has been told through newspapers. This year, to mark Canada's sesquicentennial anniversary, many of our members have...

The Alliance for Audited Media (AAM) has certified the measurement of reader engagement time developed by the Montreal-based daily digital news platform La Presse+. The AAM...

Consumers are surrounded by media daily. Research from eMarketer finds that adults in the US are now spending more than half the day with...

The printed community newspaper continues to hold the position of favourite source of local news and information in communities large and small across Canada. ...

Canadian consumers are more comfortable with levels of truth and accuracy in traditional media versus digital media, a recent study finds. According to Advertising Standards...

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...

The primary goal of advertising is to reach a defined audience in order to affect behaviour and influence potential customers. Engagement is also necessary...