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Boomers and Pre-Boomers more likely to access digital newspaper content directly

Vividata’s Fall 2021 survey results provides insight into how different generations access digital newspaper content. Adults older than 55 are more likely to access...

Four ways Canadian newspapers power important conversations

If the last few years have taught us anything, it’s just how important it is for Canadians to have access to news they can...

Trusted local information drives newspaper readership

Newspapers are a highly valued and essential part of Canadian culture, communities, and democracy, providing fact-based credible reporting that Canadians can trust and feel...

Research shows ‘how’ and ‘why’ consumers access news on social media

The news environment on social media continues to change, along with the motivation for accessing news on social platforms.   Research from the 2021 Digital News...

Nominations are now open for Torstar’s 2021 Readers’ Choice Awards

Torstar is invited its readers to show some love to businesses and professionals in the communities is covers across southern Ontario. The nomination period for...

Local news media connect consumers to their communities

Recent research reveals that consumers have a high level of trust for local community newspapers. Consumers look to community newspapers for essential news about...

Have You Heard? Newspapers are Engaging

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. The most effective advertising campaigns engage consumers on multiple platforms and touchpoints....

Postmedia titles in Calgary see spike in engagement

One of the ideas the Calgary Herald and Calgary Sun implemented last year to encourage print readership was to dive into issues that matter to new residents in...

The Gift of Local News

Share your newspaper with local, regional, provincial and national elected officials! Add them to your subscription list and include a personal note with your paper, highlighting the importance of newspapers.

Newspaper Media Drive Automotive Sales 2017 (Fact Sheet)

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, News Media Canada conducted an update to...