Tag: Readership
Newspapers 24/7:2022 additional fact sheet now available for download
News Media Canada has just released a second fact sheet as part of the Newspapers 24/7: 2022 study material. Designed as a handout or presentation follow-up...
Latest report from Vividata shows readership for news content holds firm
Results Vividata released the results of their Fall 2021 Canadian consumer survey late last week shows that seven out of 10 Canadian adults catch...
Trusted local information drives newspaper readership
Newspapers are a highly valued and essential part of Canadian culture, communities, and democracy, providing fact-based credible reporting that Canadians can trust and feel...
Research shows ‘how’ and ‘why’ consumers access news on social media
The news environment on social media continues to change, along with the motivation for accessing news on social platforms. Â
Research from the 2021 Digital News...
Local information continues to drive newspaper readership
Canadians in markets large and small across the country continue to read and rely on newspapers to bring them local information.
It has never been...
Digital reading habit fuels newspaper readership: Research
News Media Canada has measured print and digital readership since 2012, and as digital reading increases, so does overall readership of newspaper content. In...
Canadians’ trust in news remains stable, research shows
Canadian data from the Reuters Digital News Report show that Canadians’ trust in news remains relatively stable compared to pre-pandemic data. Almost half (45%) of...
Cross-platform readership consistent across generations, research shows
Data from the 2021 Spring Vividata study (released May 12, 2021) confirms consistent print/digital cross-platform reading habits across generations. In the major markets measured,...
Millennials read newspapers!
Recent research confirms that 90% of Millennials read newspapers in print or digital formats.
News Media Canada has developed house ads that allow publishers to share...
Newspapers holding strong, new Vividata report says
New survey research released by Vividata indicates newspapers continue to reach nearly 70 per cent of Canadians, which marks little overall change from the...