NAA plans to launch new industry campaign

The Newspaper Association of America (NAA) is in the process of gathering test-market feedback on a new self-promotional advertising campaign for the newspaper industry.

The US trade organization has designed a colourful "Smart is the new sexy" ad with the intention of "setting a fun new tone for the industry," according to NAA board member Donna Barret. The campaign is slated to launch in late August 2011.

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