New readership research highlights – Moms: Flick and ClickHERS

New research from Newspapers Canada demonstrates that women with children read newspapers in all formats: print, website, tablet and phone. But in particular, Moms embrace print and online throughout their day—earning them the moniker: Flick (as they flick through a print newspaper) and ClickHERS (women who click on websites). A two-page summary on the readership habits of Moms has been created.

Click here to view research summary (PDF) »