Corona: Newspapers in Print and Online

Case-Study-Corona_Page_1
PC: Right-click image (Mac: click and hold) to download this case study.

The Challenge: Corona Extra and Corona Light wanted to stand out from all other beers and build maximum awareness at the beginning of the key summer beer season.

The Objective: Corona Extra and Corona Light wanted to reinforce its brand positioning, grow share of market and generate incremental sales volume.

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MAC: Click and hold on image. Then click on “Save Link As.”