Canada Post eliminates High Demand Route premium for Unaddressed Admail

JANUARY 9, 2013 – As a result of lobbying efforts by the Canadian Community Newspapers Association (CCNA), Canada Post has eliminated the High Demand Route (HDR) premium from Unaddressed Admail, effective January 14, 2013.

In 2012, Canada Post had introduced a premium for Unaddressed Admail being delivered on High Demand Routes at a rate of 1.5 cents per piece over and above the standard Admail rate. HDRs were defined as having, on average, 7.5 pieces of Admail per address per week. While the premium itself was problematic for community newspapers, the issue was compounded by the addition of hundreds of rural routes to the list of HDRs. CCNA met with Canada Post in October to protest the HDR premium, expressing the concerns of its members and requesting that Canada Post revisit its decision to charge this premium.

The notice posted by Canada Post about the elimination indicates that although its Electronic Shipping Tools and Precision Targeter software may still contain references to HDRs, the routes will no longer be displayed and the premium will not be applied.

The notice can be viewed at

Please contact Tina Ongkeko at if you have any questions regarding this matter.