In October 2012, the Flyer Distribution Standards Association (FDSA) undertook a national research study, in partnership with Newspapers Canada, to measure flyer usage as well as other key variables related to consumer engagement with flyers.
More than 1,700 online interviews were conducted with Canadians 18+ across Canada in order to:
- Measure usage of printed flyers, online flyers, catalogues, samples and coupons.
- Establish how frequently Canadians would like to receive flyers.
- Determine the usage of printed and online flyers, catalogues, samples and coupons for information about, where to purchase and pricing of a variety of products and services.
- Find out about actions taken as a result of viewing a flyer
Highlights from the survey:
- More people are exposed to printed flyers than to online flyers, catalogues or coupons
- Over 90% of Canadians welcome the receipt of printed flyers
- Over 80% would like to receive them once a week or more often
- Printed flyers are used more often than online flyers, catalogues or coupons for information about, where to buy and pricing of almost all of the 15 products and services measured
- Consumers respond to flyers – ¾ of them visit stores or dealers after seeing a flyer
Click here to view a presentation of the top line results from the 2013 FDSA study.